top of page

Privacy Policy
Effective Date: January 1, 2026


This Privacy Policy describes how The Wrenly Residences and its affiliates, subsidiaries, and related entities (collectively, “The Wrenly,” “we,” “our,” or “us”) process Personal Information through our website (the “Site”). Unless specifically stated otherwise, this Privacy Policy applies to Personal Information that we gather or collect via the Site and any other The Wrenly website or online service that posts a link to this Privacy Policy.


For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, or could reasonably be linked with an individual. Personal Information does not include publicly available, deidentified, or aggregated information.


We may update this Privacy Policy from time to time, as indicated by the “Effective Date” at the top of this Privacy Policy. Any changes to this Privacy Policy will be effective as of the “Effective Date” shown above, unless otherwise expressly indicated. We encourage you to review this Privacy Policy whenever you visit the Site.


Collection of Personal Information
We and/or our vendors may obtain Personal Information about you in several ways, including directly from you; automatically through the Site; and from our service providers, partners, and other parties.
The categories of Personal Information we collect may vary depending on how you interact with us. For example, we may collect:

  • Name and contact information, including email address, phone number, and physical address, when you contact us through our web forms.

  • Account information and payment, billing, or transaction information when you register for an account or submit payments.

  • Demographic information, such as age, gender, zip code, and interests, when you voluntarily complete surveys or forms on our Site.

We may combine Personal Information collected through the Site with other information we obtain about you.


Cookies and Other Similar Technologies
We and our vendors may use cookies, web beacons, pixels, and other similar technologies (collectively, “Cookies”) to collect and store information about your interactions with the Site. This may include browsing behavior such as pages visited, time and duration of visits, referring URLs, browser type, domain name, device identifiers, operating system, IP address, and device ID.
We may use third-party technologies (such as Google Analytics and the Meta Pixel) to analyze Site usage and support advertising efforts. These technologies help us understand how users interact with the Site, including navigation patterns, engagement, clicks, scrolling, and other activity.
These third-party providers may use or access Cookies and other tracking technologies across the internet.


Interest-Based Advertising Opt-Out Options
You may be able to opt out of certain interest-based advertising through your browser or device settings. Additional opt-out tools include:

  • Facebook / Meta: Adjust privacy and advertising preferences within your Facebook account settings.

  • Google: We use Google Analytics and Google advertising features such as interest-based advertising and audience targeting.

    • Learn how Google Analytics uses data

    • Opt out of Google Analytics

    • Adjust Google advertising settings

  • DAA / NAI: Opt out of participating companies via the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI).

​

Please note that opting out applies only to the browser or device used and does not eliminate advertising entirely. Disabling Cookies may also impact Site functionality.


Use of Personal Information
We retain and use Personal Information in connection with operating our business, including to:

  • Provide Services or Process Transactions, such as operating and maintaining the Site; processing payments; communicating about services, availability, and updates; and responding to inquiries.

  • Communicate with You, including responding to questions or feedback; confirming preferences; providing service updates, features, offers, promotions, surveys, or relevant communications.

  • Operate Our Business, including internal administration, recordkeeping, auditing, relationship management, and identifying prospective residents, partners, vendors, or service providers.

  • Conduct Business Analytics, such as evaluating Site performance, forecasting, engagement analysis, and measuring marketing effectiveness.

  • Maintain Security and Integrity, including fraud prevention, authentication, legal compliance, enforcement of policies, and protection of rights and safety.

  • Perform Quality, Safety, and Internal Research, including improving Site functionality and developing new services or offerings.

  • Advertising and Marketing, including personalized experiences, remarketing, and measuring advertising effectiveness.

  • Legal and Compliance Purposes, including complying with laws, regulations, legal processes, investigations, and enforcing agreements.

​

Disclosure of Personal Information
We may disclose Personal Information for the purposes described above to:

  • Our affiliated companies, subsidiaries, and related entities.

  • Agents, vendors, consultants, and service providers that support Site operations, payment processing, communications, analytics, marketing, auditing, and other business functions.

  • Other parties at your direction or through your actions.

  • Marketing and advertising partners for targeting, remarketing, and customized content.

  • Governmental or legal authorities as required by law or legal process.

  • Insurers and professional advisors for risk management and legal support.

  • Third parties involved in a business transaction, such as a merger, acquisition, reorganization, or sale of assets, including bankruptcy proceedings.

​

Data Security
We take reasonable measures to protect your Personal Information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.


Sweepstakes, Contests, and Promotions
We may use Personal Information to administer promotions, surveys, contests, and sweepstakes. Participation is voluntary. Information collected may be used to administer promotions, notify winners, award prizes, and comply with legal requirements. Personal Information may be disclosed to third parties or the public as required for promotion administration or by law.


Other Online Services
The Site may include links to or integrations with third-party websites, platforms, or services that we do not control. This Privacy Policy does not apply to those third-party services, and we encourage you to review their privacy practices independently.

​

Massachusetts Residents – Privacy Rights

​

If you are a resident of the Commonwealth of Massachusetts, your Personal Information is protected under Massachusetts data protection laws, including 201 CMR 17.00.

​

Protection of Personal Information

We maintain a Written Information Security Program (WISP) that includes administrative, technical, and physical safeguards designed to protect the security, confidentiality, and integrity of Personal Information we collect about Massachusetts residents. These safeguards are appropriate to the size, scope, and nature of our business and the sensitivity of the Personal Information we maintain.

Our security measures include, where applicable:

  • Restricting access to Personal Information to authorized personnel who need the information to perform their job duties

  • Encryption of sensitive Personal Information when transmitted electronically

  • Monitoring systems for unauthorized access or misuse

  • Secure disposal of records containing Personal Information when no longer needed\

​

Breach Notification

In the event of a data breach involving Personal Information of Massachusetts residents, we will provide notice in accordance with applicable Massachusetts law, including notification to affected individuals and, where required, the Massachusetts Attorney General and the Office of Consumer Affairs and Business Regulation.

​

Your Rights

Massachusetts residents may request to:

  • Access or correct certain Personal Information we maintain about you

  • Ask questions about our data security practices

  • Receive additional information regarding how your Personal Information is collected, used, or disclosed

​

​


Contact Us
If you have any questions about this Privacy Policy, you may contact our management company by email at info@wrenlyresidences.com

bottom of page